Our Strategy

A roadmap leading us towards deeper impact

The foundation’s strategic plan provides a clear path to maximizing the impact of its grants and empowering the non-profit sector, underscoring its role in building a pioneering model that fosters development.

The plan is based on the values ​​of benevolence, justice, transparency, discipline, and institutional work, and it identifies more precise and effective support priorities. It aims to develop grant processes, empower partners, and enhance the institutional experience to ensure a significant impact and greater sustainability, in line with the goals of the Kingdom’s Vision 2030, on a renewed journey toward achieving a deeper and more lasting impact.

Our Strategy

Strategic Direction

Solid strategic pillars

Our approach is based on promoting impact-driven grants through effective partnerships and directing resources towards the most beneficial and sustainable initiatives. We strive to empower the non-profit sector by developing its institutional, financial, and administrative capacities, and by designing programs that achieve tangible impact and sustainable community development.

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Leadership and status

We enhance the organization's position as a leader in charitable work through impactful programs and quality partnerships.

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Knowledge and Information

We rely on accurate data and specialized studies to guide decision-making and improve the efficiency of our initiatives.

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Human and financial capabilities

We rely on qualified human resources and sustainable financial resources to achieve our goals.

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Reputation and reliability

We maintain our corporate reputation through transparency, commitment, and accountability.

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Existence and Access

We seek to expand our reach to those in need through effective implementation models and strategic partnerships.

Information about

Strategic Issues

Righteousness and impact

Righteousness and impact

Quality and Innovation

Quality and Innovation

Support and influence

Support and influence

Modeling and Publishing

Modeling and Publishing

Existence and Access

Existence and Access

Governance and Excellence

Governance and Excellence

Digital transformation

Digital transformation

Information about

Strategic Goals

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Providing the most rewarding and impactful grants in accordance with the endowment deed.

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Addressing pressing community issues and providing innovative services.

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Finding solutions that contribute to the development of the sector's system and its components.

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Providing the institution's knowledge, studies, and experiences.

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Achieving a qualitative and effective presence to reach those in need.

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Enhancing governance and institutional excellence.

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Enhancing digital transformation.